Xe mejo de
In favor of analog
Futura
From a magazine to a movement
The posters were put up in the city of Padua with the aim of promoting the activities of What If Events, a cultural association that on Instagram page shares daily "what to do" in Padua. Events of various 'shapes
and colors,' which is where the brand’s dynamic identity comes from.
POSTER DESIGN
​
TYPE OF WORK
2023
YEAR
Futura
From a magazine to a movement
Futura
From a magazine to a movement
The posters encourage people to break away from the lazy homebound routine
and prefer all those 'analog' activities over the classic clichés of 'staying in', from scrolling through social media to using Tinder.
To create interaction with the What If Events community, we created stories so that the citizens of Padua could suggest ideas for future posters. We then selected one phrase for each 'category' of poster.
