BE YOU
The loss of value of small gestures
Metronauta
Milan as a woman
The project aims to highlight the loss of meaning in certain gestures.
In this case, the gift labeled "For Anne" is not delivered by her boyfriend, but by a delivery driver. Technology has enabled the package to arrive at her home, but at the same time, it required a van to transport such a small package, diminishing the personal value of the gift.
TYPE OF WORK
POSTER DESIGN
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YEAR
2020
The campaign aims to ensure that people don’t lose the habit of making small, thoughtful gestures that bring a personal touch to our interactions. In a world where convenience often overshadows effort, the campaign encourages reconnecting with these meaningful acts that strengthen relationships and show genuine care.
